About Me

My name is Onn Braunstein and I'm a graphic designer.
I provide businesses and professionals with design services
including branding, stationery, websites, catalogues, product labels, and much more.

What's a Brand?

A brand is the identity of a business/product/service and its promise to the customers. People will embrace a brand that speaks to them and promises something they want. A brand that stays true to its promise will gather a loyal following.

A brand is created by the sum of its perceived parts - Logo, marketing methods, pricing, quality, website design, uniforms, even the smell inside chain stores.

The goal of the brand is to deliver a clear and consistent message, that'll help clients recognize it and quickly understand its advantages over competitors'.

How a Brand is Made

The first step is to figure out the basics of the brand: who the clients are, what's its Positioning, what differentiates it from the competition.

Based on these characteristics the basic brand identity will take form (name, message/slogan, vision, etc.)

The basic identity will serve as a basis for creating all the designs of the brand (logo, stationery, website, presentations, labels, etc.)